Aaura’s Story

AAURA -

We at AAURA have been obsessively curating the best of green beauty, homemade/mom's love products, small scale entrepreneur products- so you can feel safe, happy and confident in your choices.

Choices are plenty - But why choose AAURA 

·        We believe in Goodness !! - Goodness in sourcing, Goodness in manufacturing, Goodness in packaging and Goodness to our customers in all aspects.

·        A fusion of natural, organic, home-made, empowerment and love – all our products are carefully chosen and crafted to provide goodness touch to your day.

·        Diversity has always meant much more to us than simply acknowledging differences—to celebrate the richness of individuals, regardless of who they love, what they look like, or where they come from.

·        After all, the best and good things in life — whether family or friends, food, or beauty—are made even better from diverse set of people.

@Aaura – we sell nothing but Goodness creations of Family, Friends and your next door neighbors crafted with Love and attention to detail.

Founders Story :

Kavinya and Aravindh have an interesting back story on how we met [virtually] and groomed the idea of AAURA. We connected randomly part of another venture discussion and passionate and everything remote and virtual, never met in person and hoping 2022 gives the dawn for it.

We both come from rural, agriculture closely knitted family and primary profession with IT. 

With never settling entrepreneur spirit, we decided to pursue the vision of AAURA ensuring hidden figures from every household to be an entrepreneur of their own.

Kavinya :

My mother perfects every product in pantry with ingredients sourced with goodness, blended to spices, condiments etc.

I always dreamt of a stage for my mom’s goodness products where everyone gets to experience how pure, natural, and organic one’s pantry could be. Fortunately, my mother-in-law had her own excellence products to our household, we have curated the best from my 2 eye households to products under AAURA.

The journey just started as baby steps with backbone support from my husband and my 2 little one’s and parents from either side. 

Aravind :

Surrounded by purity of produce in my village and having seen many women who never had an opportunity to showcase their excellence - it was always a  dream to envision one such platform for mom/homepreneurs

Groomed for years as a plan , and following typical AGILE methodology - sorry i speak in Software terms :), AAURA was born working in line with Kavinya.

THANK YOU ALL for supporting AAURA and envisioning the dream with us